We use cookies to provide you with the best possible user experience.

On this website, we log anonymous information about all visitors. We use cookies primarily for traffic measurement and optimization of content and user experience. This information cannot be traced back to you as an individual.

Cookies – what they are and how they work

Cookies – or cookies – are something that almost all websites use today. A cookie is a small text file that is placed in your browser’s internal memory and allows us to see what you click on, how you navigate the website, and how the content on the website performs. Furthermore, we collect information about navigation, time of visit, which browser you use, and so on. We do this so that we can best customize the content on the website for you as a user. Most browsers (Google Chrome, Firefox, Internet Explorer, Safari, etc.) are set to automatically accept cookies, but you can choose to change the settings so that cookies are not accepted. We would like to point out that this may result in many websites no longer functioning properly.

What we use cookies for Google Analytics

The analysis tool Google Analytics is used to study traffic, usage patterns, and trends on the website. The data collected is used to optimize the user experience and customize the content on the website. According to Google’s policies for the use of Google Analytics, no personally identifiable information about you as a user is collected. The data collected is stored on Google’s servers. If you want to opt-out of Google Analytics collecting data about you, you can request to be excluded.

Google Tag Manager

Google Tag Manager manages tracking codes and refers to tracking settings and tracking to third-party solutions such as Universal Analytics (Google Analytics) and is used for website optimization and marketing services. All tracking codes are run and managed via Google Tag Manager.

What is stored: Your movements and certain actions on the website (e.g. if you click “Add to cart” in an online store). All data is anonymized, and we do not store any sensitive information such as credit card information, phone numbers, addresses, or any other form of data that can identify you as a person.

Facebook Pixel

Facebook Pixel is an analysis tool that allows us to measure the effectiveness of advertising from Facebook by tracking the actions the user performs on the website for the purpose of optimizing Facebook Ads (building Audience and remarketing). This information can be used to:

Ensure that ads are shown to the right people Build ad audiences Unlock additional advertising tools on Facebook

What is stored: Which ads the user has seen on Facebook, which pages the user has visited, and which conversions (orders, contacts, etc.) the user has performed.

Hotjar

Maps the interaction the user has with the website. To help us understand how visitors interact with the website, Hotjar records visitors’ sessions. The Hotjar script is a WebSocket connection that sends the following information to Hotjar’s servers:

HTML changes that occur during the user’s session on the website Mouse movements Mouse clicks Scrolling movements Keystrokes for whitelisted actions Statistics for whether the browser’s display size changes

Each event that is tracked is stored in Hotjar’s cloud database using a timestamp that is later used to play back the events in sequential order. The Hotjar script tracks visitors as they visit different pages using a first-party cookie, so that the entire session can be played back in a single recording. No sensitive information or user information is collected or stored.

Collecting information

We collect information through forms on our websites. It is voluntary to provide this information. If you choose not to provide personal information, we may be prevented from giving you access to the product or service.

Example of form:

Contact form When you want to try a product or service When purchasing products or services on a website When downloading documents such as e-books or other materials When subscribing to receive newsletters or blog posts via email The purpose of the information collected: To provide the user with access to our products and services To send relevant information to the user To be able to contact the user to offer products or services How to delete cookies Most browsers are set to accept cookies by default. Please note that you can delete cookies by following the instructions for deleting cookies in your browser. You can find this information in the “Help” function in your browser. Please note that limiting access to cookies may affect the functionality of the website. If you want to remove cookies from your computer, you can use these guides: Internet Explorer Chrome Safari Firefox